Chris Barron

With nearly 25 years’ experience in the industry, Chris is the General Manager for Unilever’s Personal Care business in the UK&I, and VP for Deodorants Europe. He is a Fellow of the Marketing Academy and also serves as Deputy chair for the industry body the Cosmetics, Toiletries and Perfumeries Association.

Chris started his career with L’Oréal on their management trainee scheme, before working both in their marketing team in London, and the International Development team based in the company’s global headquarters in Paris. He first joined Unilever in 2006 and has since then worked in London, Chicago, and New Jersey on many of Unilever’s biggest brands. Since 2017 he has been on the UK&I Leadership Team and is currently General Manager of the Personal Care Business Unit. He is also charged with running the programme for the Deodorants business across Europe, Australia & NZ, leading the cross functional team for this €1bn business.

Over the years, Chris has worked extensively on sports marketing for Unilever brands, with key partnerships including in football with Sure deodorants, rugby on Dove Men+Care and cricket on Lifebuoy. Building on this approach, Unilever was delighted to sponsor the FIFA Women’s World Cup 2023, and this year announced its sponsorship of the UEFA men’s Euro’s 2024.