With over seven years of experience in marketing, brand strategy, and event management, I specialize in leading high-impact sponsorships, partnerships, and brand activations across the European market. Currently serving as Europe Brand Sponsorships & Partnerships Manager at TCL, I managed the different sports partnerships (IOC, Football National Teams and Arsenal FC among others) and the development of integrated marketing campaigns that enhance visibility and drive brand value.
My background spans global tech leaders including OPPO and LG Electronics, where I managed end-to-end marketing projects from major sporting event sponsorships (Roland Garros, Wimbledon, World Padel Tour) to product launches and OOH campaigns.
Sports sponsorships have always been a true passion of mine combining the energy of live events with the strategic power of brand storytelling. I’m deeply driven by the opportunity to connect brands with audiences through meaningful partnerships that go beyond visibility, creating emotional engagement and lasting impact.