Ed Jones leads the Content Partnerships team at the PGA TOUR, responsible for increasing fan growth and viewership via player creative, creator partnerships and third-party collaborations having previously led the PGA TOUR’s International Content team. Before joining the TOUR, he led Team GB’s marketing team at the Tokyo Olympics including the award winning I Am Team GB sports participation campaign, prior to which he spent a decade agency side, in which time he co-founded Goal Click, the grassroots storytelling company in sport.