The International Sports Convention (ISC) has published the programme for ISC 2026 at Tottenham Hotspur Stadium, positioning this year’s flagship event around some of the biggest forces reshaping the sports industry.
Held on March 25–26, ISC 2026 brings together brands, rights holders, federations, platforms and agencies for a two-day agenda focused on how the sports industry can grow, with measurable impact, audience authenticity, data fluency and institutional trust now necessities.
Forums range from a new era of sponsorship accountability and gaming-first fandom to the rising commercial gravity of the Middle East, the hardening spotlight on integrity and safeguarding, and the investment logic now driving rights holders’ decision-making.
Nigel Fletcher, CEO of the International Sports Convention, said: “ISC 2026 is shaped around the pressures and opportunities defining sport right now – audience fragmentation, the demand for measurable commercial outcomes, and the renewed focus on trust, integrity and safeguarding.
“What we’re hearing across the industry is clear: growth is still there, but it’s harder-won. It requires smarter partnership thinking, better use of data, and a more authentic approach to fandom that reflects gaming culture, creator ecosystems and new consumption habits.
“We’ve also built in the topics that sit behind sustainable growth: governance, integrity, safeguarding and athlete welfare. Trust is an economic asset in sport, and protecting it is a leadership responsibility.
“Bringing this community together at Tottenham Hotspur Stadium is about aligning the commercial conversation with the operational reality, and leaving people with ideas they can implement immediately.”
Whether you’re a brand leader, broadcaster, league executive, agency strategist
or athlete representative, the ISC International Sports Convention offers an unique
opportunity to learn, network and shape the future.
Date: March 25-26 2026
Venue: Tottenham Hotspur Stadium, London
Registration: https://internationalsportsconvention.com
About ISC
The International Sports Convention connects the global sports industry through thought leadership, high-level events, and commercial insight. With a long-standing commitment to women’s sport, ISC champions innovation and investment across the ecosystem.
CONFERENCE CONTENT
- Brands and Sponsorship
- Digital / Technology / Innovation
- Sports Integrity
- Sport and Sustainability
- Sports Events & International Sports Federations
- Fan Engagement
- The Current and Future Destination of Sport
- Sports Investment Forum – ‘Show Me The Money!’