“The ISC community is asking the right questions about content ROI, fan behaviour and partnership value. Rights holders are investing heavily in content from athletes, fans and creators, but most still can’t connect that content to commercial outcomes. We’re looking forward to showing how Amondo closes this gap, linking what people engage with to what they actually do next.” – Charlie Buckle, CEO and Founder, Amondo
“We are delighted to partner with Amondo. Whilst ISC is a B2B event, it’s still very important to engage and inspire our delegates. Partnering with Amondo further accelerates our B2B Fan Engagement activation. I look forward to this collaboration again.” – Nigel Fletcher, CEO, International Sports Convention
About Amondo:
Sports rights holders and brands are creating more content than ever. The problem? Most of it lives and dies in social media, where vanity metrics like views and likes tell you nothing about what actually drives results.
Amondo fixes this. The platform aggregates fan, influencer and official content from everywhere into brand-safe experiences, then distributes them across web, apps, in-venue screens, programmatic and OOH. Built-in polls, quizzes, click-through tiles and submission forms turn passive scrollers into active, known fans.
Under the surface, Amondo captures behavioural signals that social platforms never expose – dwell time, interaction patterns, exploration depth – and connects them to real outcomes like ticket sales, merch purchases, memberships and sign-ups. All so rightsholders and brands can finally see what content works, which creators drive performance, and confidently prove partnership ROI.
World Rugby used Amondo during the 2025 Women’s Rugby World Cup to power a shared tournament hub, generating over 100,000 content views and 900+ conversions to ticket purchase and merch pages. The Jockey Club uses it to link race day engagement to newsletter sign-ups and enriched fan profiles, turning anonymous racegoers into known, re-engageable customers.
To stop guessing and start knowing what content actually works, visit amondo.com.