Piing joins ISC as a partner
“At Piing, we believe the moments between the action can be just as memorable as the action itself. Every break in play is an opportunity to bring a crowd together, and that’s why we build crowd games that turn idle time into fun time. By connecting fans’ phones directly to the big screen, we give whole stadiums a reason to play together. At the same time, rights holders and brand partners get activations that build atmosphere, strengthen affinity and capture valuable first-party data. ISC brings together the people shaping the commercial future of sport, so it’s the perfect place for us to show what fan engagement can look like when it’s fun. We’re thrilled to join this community and look forward to showing brands, rights-holders and sponsors how play can turn passive spectators into active, connected fans.”
– Gareth Langley, CEO, Piing
“Fan engagement is one of the biggest commercial opportunities in sport, and Piing has found a brilliant way to unlock it. Turning breaks in play into shared, interactive moments creates real value for fans, rights holders and sponsors. We’re delighted to welcome Gareth and the team as partners and can’t wait to see them bring that energy to the International Sports Convention 2027.”
– Nigel Fletcher, Managing Director, International Sports Convention
About Piing
Piing: putting the FUN into fan engagement.
Piing creates crowd games that transform event breaks into high-energy, interactive experiences, captivating fans around the world. Powered by award-winning technology, its fully customisable games keep audiences engaged during pauses in play while helping rights holders and brand partners deliver impactful activations year-round. Designed to be simple for fans to play and seamless for event teams to operate, Piing uses fans’ mobile devices to connect directly with stadium big screens, creating real-time participation at scale. Trusted by global sports leaders including McLaren Formula 1, Brighton & Hove Albion and adidas, Piing helps organisations build atmosphere, strengthen brand affinity and capture valuable first-party data through unforgettable shared experiences.
Find out more about Piing
Website: piing.events
LinkedIn: Piing
Instagram: @piinglive
Want to meet Piing and other industry leaders? Join us at International Sports Convention 2027