The ISC is a well-known platform that connects and unites the business of sport. The Fan Engagement Week is one of the few events focusing solely on the understanding this area.

Get ready for the ISC Fan Engagement Week 2021, June 21-25. A series of masterclasses and workshops with the most innovative, groundbreaking and unforgettable experts from the worldwide sports industry. The pioneers taking part will showcase their work and best practices of the fan engagement business model during and after the Covid-19 era.

Monday 21st June 2021 – 10:30 AM CET

Alistair Dobson – Head of Big Bash Leagues at Cricket Australia – Big Bash League delivering for the audience and connecting with next generation of cricket fans.

Adam Hewlett – Head of Brand Marketing at LTA – The LTA, social growth through TikTok 

Tuesday 22nd June 2021 – 15 PM CET

Michal Wapinski, Innovation Product Manager at TISA Group – Tokenization in Sports and Leagues

Thursday 24th June 2021 – 16 PM CET

Eyal Arad, CEO at Videocites & Pete Scott, Turner VP Emerging Media and Innovation at Turner Sports – User preferences, social footprint, and brand awareness, and how to understand fans in broken-up insights of video performances.

Chris Schlosser, SVP Media at Major League Soccer (MLS) & Jeff Volk, US Commercial lead at Deltatre – Major League Soccer and the American soccer fan-base

Friday 25th June 2021 – 11 AM CET

Benjamin Wahl, Head of China at Borussia Dortmund – Fan-base and global partnerships opportunities. The BVB fan strategy in China.

Fan Engagement Week. Know and engage.