Alexandra Willis, Head of Communications, Content, Digital at the AELTC / Wimbledon Championships among ISC 2020 speakers

The International Sports Convention (ISC) is pleased to announce Alexandra Willis as a speaker for the 2020 edition taking place on June 17-18, 2020 at The Tottenham Hotspur Stadium, London. Alexandra is Head of Communications, Content, Digital at the All England Lawn Tennis Club (AELTC) and The Championships, Wimbledon

 

Nigel Fletcher, CEO of the International Sports Convention: “We realize ISC is in eight months but we have a real focus in bringing in worldwide leaders and experts across the Sports Business Industry. ISC will have over 100 confirmed speakers come to the end of this year and much has been unveiled on the ISC website to date. I am delighted to welcome back Alex. She has spoken previously when ISC has taken place in Geneva and we received great feedback then.“

The focus of ISC London 2020 is on the Business of Sport with around 1500 participants, including over 100 speakers with 7 sports business conferences, 3 masterclasses running over the 2 days, plus private roundtables and a range of hospitality and networking platforms. The main days are June 17-18, 2020. This includes comprehensive content and speakers from the Broadcast, Digital, OTT, Brands, Sponsorship, Integrity, Major events, and Technology. There will be 5 main stages each day.

Further information

The International Sports Convention has been hosted in Geneva and Amsterdam for the last 10 years and will move to London for the first time with an exciting sports business concept for the entire global industry. The venue is the Tottenham Hotspur Stadium.

The International Sports Convention is the meeting place for The Global Sports Business Industry and will be the largest global gathering in the first half of 2020.

The 7 Sports Conferences are:

  • OTT in Sports
  • Sports Digital
  • Digital Disruption in Football
  • Sports Sponsorship
  • Brands in Sport
  • Sports Integrity
  • Sports Events

The 3 Masterclasses are:

  • Broadcast Innovation
  • Brand Licensing
  • Digital Disruption in Sport

To receive the latest list of speakers contact: london@internationalsportsconvention.com

About Alex Willis

Alexandra has achieved industry-wide recognition in her use of technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that has grown Wimbledon’s global digital audiences to over 30 million, more than doubled commercial return, and is at the heart of the long-term future of the brand. Through the combination of a content-first, platform second approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has led Wimbledon to become one of the most well-respected digital brands in sport. A WEF Young Global Shaper, she was named Sports Technology Young Exec of the Year 2017 and one of the BIMA 100 2018.