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Athlete Partnerships and Brands Panel Lineup

We are pleased to announce the following athlete partnerships and brands panel lineup for this year’s International Sports Convention taking place March 22-23.

The panel will include:

Tim Edwards – Athlete Partnerships at TikTok. 
Tim joined TikTok in September 2020 and leads their athlete partnerships across the UK. With over ten years of experience working across the sports industry, Tim has an established track record in helping athletes and individuals unlock audience growth and brand expansion.

He has worked on some of the biggest events in sport globally, including the FIFA World Cup, European Championships, Olympic Games, Wimbledon and Six Nations.

Lucy Englander – Group Partnerships Director at Saracens Group.
Lucy has been working at Saracens Group for over six years and her attention is predominantly focused in the partnerships space, looking to grow commercially and working with their valued sponsors to activate their relationship. Before Lucy joined Saracens she worked at Samsung managing their sport sponsorship portfolio, including Chelsea FC, The FA, The IOC and The RFU.

She prides herself on building strong relationships to deliver results for brands and right holders through meaningful partnerships.

Matt Riches – Head of Partnerships at Lucozade Ribena Suntory.
Matt is working as Head of Partnerships at Lucozade Sport with the responsibility for strategic development of partnerships for brand and business integration. He has several years of experience in different commercial and marketing roles within sports marketing, creative and media agencies.

He has a simple philosophy that being active is fundamental to happiness and through the marketing of sport and an active lifestyle it is possible to challenge and change how people live and behave towards brands.