McLaren keeping pole position on the track and with fans

Maintaining first place in the hearts of it’s fanbase is what drives the Mclaren F1 team, according to their Director of Brand and Strategy, Jonathan Drakes. Speaking to an audience of over 100 leading sports marketeers and branding experts at the International Sports Convention’s Branding and Sponsorship Summit, at Unilever House, Drakes outlined McLaren’s strategy […]
Football and Music – hitting the high notes for the Expedia Group.

The willingness of audiences to travel globally has provided a major opportunity for travel experts Expedia. Addressing the International Sports Convention’s Brand at Sponsorship Summit at Unilever House in London today, Expedia’s Liseli Sitali expanded on plans for future growth in both the football and music sectors. The Expedia Group’s Director of Football and Music […]
Key players team up for major Sports Branding and Sponsorship Summit 2024

Unilever’s General Manager of Personal Care for the UK and Ireland, Chris Barron, today welcomed over 100 key players from the world of Sports Marketing and Sponsorship. Speaking at the start of the International Sports Convention’s Brand and Sponsorship Summit, Barron told an audience of sports marketeers and branding experts that the benefits Unilever see […]
Unilever and Sports partnerships – UEFA European Championships – The Unilever Wash Up – Panel at our SOLD OUT ISC Brands and Sponsorship Summit 2024 !!!

Speakers Include: Willem Dinger, Unilever Global Head of Sport & Entertainment Partnerships, Unilever Komal Patel, Head of Gifting and Football, Unilever UK&I, Europe and ANZ Guillaume Sabran, Head of Sponsorship & Licensing, UEFA Full programme and agenda here: ISC-Brands-and-Sponsorship-Summit-Programme.pdf (internationalsportsconvention.com) Missed out on a chance of attending our sold out ISC Brands and Sponsorship […]
Full Programme and Agenda Announced – ISC Brands and Sponsorship Summit 2024

The ISC Brands and Sponsorship Summit is a focused gathering by the International Sports Convention, bringing together key players in sports branding and sponsorship. This one-day summit takes place at Unilever House. Unilever is a global sponsor and partner with FIFA and UEFA. This specialised summit explores the latest trends and innovations in the intersection […]
International Sports Convention X Cambridge United Football Club (Match Ball Sponsor)

The INTERNATIONAL SPORTS CONVENTION is delighted to announce its continued support for Cambridge United Football Club and will be match ball sponsor for the big game this Saturday at home to Lincoln City FC. Our CEO, Nigel Fletcher is slightly bias having been a supporter since 1986: “We are delighted to be the match ball […]
The Business of Sport – Owen Laverty – Chief Innovation Officer, Content & Creative at Ear to the Ground

Owen Laverty is the Chief Innovation Officer of Ear to the Ground, a creative agency that builds culturally powerful brands by co-creating with the new breed of fan, in real time. Ear to the Ground uses a digital platform called Fan Intelligence, which houses a global network of over 11,000 of the world’s most culturally […]
Partnership with Front Office Sports and International Sports Convention 2025

“We are proud to team up with Nigel and his team at ISC. The business of sports is more global than ever, making this a meaningful opportunity to expand our reach internationally.” – Adam White, CEO at Front Office Sports “We are thrilled to announce our partnership with Front Office Sports for the International Sports […]
Unilever to host ISC Brands and Sponsorship Summit

The International Sports Convention is delighted to announce Unilever as the Host Partner for the ISC Brands and Sponsorship Summit on October 3rd taking place at Unilever House, London. A number of leading brands will be showcasing their expertise and highlighting their partnerships in Sport including PepsiCo, Heineken, Metro Bank and Xylem. Unilever, together with […]
Partnership with AISTS with International Sports Convention 2025

“AISTS is thrilled to partner with the International Sport Convention 2025, offering a unique platform to bring the sports industry together, nurturing collaboration and cultivating strategic partnerships. As a bridge between the sports world and prestigious academic institutions, AISTS is uniquely positioned to drive applied research that addresses real-world challenges, optimise operations, improve governance, and […]