Children in sport and the safeguarding challenge
The protection of young people from abuse is perhaps the fundamental issue for the sports community but creating effective measures has become one of sport’s greatest challenges. That was the core theme of an International Sports Convention session on athlete safeguarding. Through proper dialogue and, sadly, a spate of scandals around the world, the argument […]
Sireesh Pangaluri on METAVERSE – THE FUTURE
The third session of day two on the main stage at ISC dealt with the buzzword of the moment: the metaverse. Sireesh Pangaluri asked the audience who had used NFTs in sport. Very few raised their hands. As for the metaverse, the audience agreed that the majority of people had never heard of it until […]
Carlo De Marchis on DIGITAL TRANSFORMATION AND OTT
“We wouldn’t be where we are today without disruptors line DAZN, Netflix and Apple,” says Carlo De Marchis. “Netflix’s creation of non-live sports content is teaching us a lesson. The fact that HBO Max is thinking of putting the NBA inside an entertainment format is very interesting.” “Sports properties have options. And they’re not alternatives, […]
Alex Brown, Dan Ginger, Aviv Arnon, Alex Willis on CONNECTING WITH AUDIENCES
In the first panel session of day two at ISC, Alexandra Willis stressed the need for sports properties to act like media businesses to attract and retain fans and audiences, using all of the tools at their disposal, including content creation. Alex Brown added that lacrosse fans “do a lot of snacking” so long-form content […]
The NHL, Sportradar and OlyBet on integrated betting partnerships
The state-by-state liberalisation of sports betting laws across the US is among the most powerful trends in that country’s sports industry, but its influence is also being felt internationally. In the final panel of the International Sports Convention’s first day, three parties behind some of the National Hockey League’s (NHL) overseas sportsbook activities detailed the […]
DP World Golf Tour CEO Keith Pelley drives for golfing change
Keith Pelley is a believer in change. The chief executive of what is now golf’s DP World Tour – its name was revised from the European Tour after a title sponsorship deal with the Dubai-based logistics company in November – used his session at the International Sports Convention to make the case for golfing evolution. […]
Dan Rossomondo on the NBA’s digital global growth strategy
“You can talk about all the things that we’re doing,” said Dan Rossomondo, SVP and head of international commercial strategy and development for the NBA, during his International Sports Convention presentation. “The most important thing for us: we need to create fans.” The NBA also wants to create younger fans and to do so all […]
Key steps to achieving digital excellence
Pannel discussion – It’s a a marathon not a sprint: Key steps to achieving digital excellence: Mark Alford – Director, Sky Sports News and Cristian Livadiotti CEO, Wildmoka There are important expectations that have changed around digital media, and some that have not. All digital tools, according to Sky Sports News director Mark Alford, should […]
Ian Reid on the huge event in Birmingham
Delivery of Birmingham and the region’s largest ever cultural and sporting event With 6,500 athletes and officials from 72 nations representing 2.5 billion people, the Birmingham 2022 Commonwealth Games are set to be the biggest sporting event in the UK since the London 2012 Olympics. They will also be among the first major multi-sport events […]
Andreas Heyden and his view at the future of the DFL
Bundesliga – connecting with fans worldwide: Andreas Heyden, EVP Digital Innovations – DFL In the ever-competitive world of European club football – not to mention an always-on contest for media attention – Germany’s Bundesliga is making the smart use of technology its international point of difference. The league’s organising body, the DFL, is taking control […]