ISC London 2020 and Sported Announce Partnership

The International Sports Convention (ISC) is pleased to announce that Sported as Charity Partner for the ISC 2020 edition taking place on June 17-18, 2020 at The Tottenham Hotspur Stadium, London.

Nigel Fletcher, CEO of the International Sports Convention: “The International Sports Convention tagline is the meeting place for Sport Business but we realize the power of Sport is an important vehicle for social change and building communities. We are therefore delighted to confirm the collaboration with Sported and through the ISC network help Sported continue the excellent work throughout the UK in transforming lives of disadvantaged communities”.

Sir Keith Mills: As Sported’s Founder I’m passionate about the power of sport to create positive change in the lives of young people from all backgrounds. I look forward to joining the International Sports Convention next June to share how supporting grassroots sport can create commercial as well as social benefits“.

Tom Burstow, Deputy Chief Executive: The Sported Foundation helps nearly 3000 community sports groups across the UK to survive and thrive – allowing them to deliver amazing results in the lives of vulnerable young people. We are delighted to be the International Sports Convention charity partner for 2020 to be able to shine a light on this work and the ways in which business can support the achievement of social change through sport“.

The focus of ISC London 2020 is on the Business of Sport with around 1500 participants, including over 100 speakers with a sports business conferences, 3 masterclasses running over the 2 days, plus private roundtables and a range of hospitality and networking platforms. The main days are June 17-18, 2020. This includes comprehensive content and speakers from the Broadcast, Digital, OTT, Brands, Sponsorship, Integrity, Major events, and Technology. There will be 5 main stages each day.

Further information

The International Sports Convention has been hosted in Geneva and Amsterdam for the last 10 years and will move to London for the first time with an exciting sports business concept for the entire global industry. The venue is the Tottenham Hotspur Stadium.

The International Sports Convention is the meeting place for The Global Sports Business Industry and will be the largest global gathering in the first half of 2020.

The 7 Sports Conferences are:

  • OTT in Sports
  • Sports Digital
  • Digital Disruption in Football
  • Sports Sponsorship
  • Brands in Sport
  • Sports Integrity
  • Sports Events

The 3 Masterclasses are:

  • Broadcast Innovation
  • Brand Licensing
  • Digital Disruption in Sport

To receive the latest list of speakers contact:


About Sported –

Sported is one of the leading Sport for Development charities in the UK, helping more than 3,000 community sport and youth groups survive and thrive. Our members use the power of sport to transform the lives of disadvantaged young people and build stronger, safer communities.

In 2005, when Sir Keith Mills, as International President and CEO of London 2012, and Lord Seb Coe took their team to Singapore to bid for the 2012 Olympic and Paralympic Games, they made a number of promises.

The most ambitious of these promises was that if successful, they would use the Games to ‘Inspire a Generation’.

Sported was founded in 2008 by Sir Keith Mills as his personal commitment to deliver on this important promise and to ensure a fitting legacy was left in the UK.

His ambition was to not only inspire a generation to play sports but to use sport as a way of inspiring disadvantaged young people to overcome their personal hurdles and fulfill their potential in life.