ISC Season ticket holder rEvolution Opens New Office in Reading, United Kingdom

Investment in Reading expands the global sports marketing agency’s
UK-based brand representation capacity alongside London

 Chicago, Ill., February 1, 2024 – rEvolution, the global leader in sports marketing, has opened a new office in Reading, United Kingdom. The investment in Reading delivers the agency its second UK-based office alongside rEvolution’s international HQ in the heart of London.

“With a global integrated sports marketing legacy anchored in North America, Europe and Asia, we’re excited to bolster rEvolution’s presence in the Thames Valley. Global sports marketing is vibrant throughout the United Kingdom and we are further motivated to now have a permanent home in Reading to represent our brand clients,” said John Rowady, founder and CEO of rEvolution.

The Reading office opens one year after the acquisition of Henley-on-Thames-based public relations and communications agency Sine Qua Non (SQN). The expansion, which strengthened rEvolution’s expertise in technology, motorsports, and automotive, necessitated an additional office to accommodate a growing international team.

“The opening of our Reading office heralds an exciting new chapter for rEvolution as we expand our UK footprint into a fast-paced, high-growth business hub,” said Chris Hughes, Vice President, Integrated Client Services. “By adding a location in the thriving tech sector of the Thames Valley, and close to the world-renowned motorsport valley, we will be able to elevate rEvolution’s impact and market offering in conjunction with our existing presence in London.”

Located in the contemporary Apex building adjacent to the railway station – one of the UK’s busiest commuter hubs – rEvolution’s new home emulates the design of its impressive, award-winning headquarters in Chicago, Illinois.

About rEvolution:

rEvolution is an independent, global, and fully integrated sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and right holders throughout the sports industry. Simply put, we authentically connect brands to fans that drive business performance. For more information, visit