The International Sports Convention (ISC) is pleased to announce Marissa Pace as speaker for the ISC 2020 edition taking place on June 17-18, 2020 at the new world-class sports and entertainment destination of Tottenham Hotspur Stadium. Marissa is Chief Marketing Officer for World Rugby. Today marks the start of the Rugby World Cup in Japan.

Marissa is responsible for the international federation’s fan-engagement and marketing strategies and was appointed in January 2019.

Marissa brings to World Rugby a wealth of sports marketing experience as a proven digital marketing innovator, having pioneered F1’s first digital marketing strategy reporting directly to Bernie Ecclestone, which led to significant new revenue opportunities and growth for the business. She also drove FanVision Entertainment’s digital marketing, B2B and B2C sales and international operations. Pace has also with major brands such as Coca-Cola and Club Med on agency accounts.

The focus of ISC 2020 in London is on the Business of Sport with around 1500 participants, including approximately 150 speakers with 7 sports business conferences, 3 masterclasses running over the 2 days, as well as private roundtables and a range of hospitality and networking platforms. The event features comprehensive content and speakers from the Broadcast, Digital, OTT, Brands, Sponsorship, Integrity, Major events and Technology. There will be 5 main stages each day.

Nigel Fletcher, CEO of the International Sports Convention: “We realize that ISC is in ten months but we have a real focus in bringing in the best minds, concepts and innovations across the Sports Business Industry. ISC will have close to 150 confirmed speakers come end of this year. Given that today marks the start of the Rugby World Cup – we are sure Marissa will bring analysis and assessment of the fan engagement and marketing strategies of the Rugby World Cup 2019 in Japan and what can be expected in the future from World Rugby in the future. In particular in reaching, attracting and growing the audience, strengthening the relationship with the current audience and optimising new revenue opportunities.

Further information

The International Sports Convention has been hosted in Geneva and Amsterdam for the last 10 years and will move to London for the first time with an exciting sports business concept for the entire global industry.

The Sports Conferences are:

  • OTT in Sports
  • Sports Digital
  • Digital Disruption in Football
  • Sports Sponsorship
  • Brands in Sport
  • Sports Integrity
  • Sports Events

The Masterclasses are:

  • Broadcast Innovation
  • Brand Licensing
  • Digital Disruption in Sport

To receive the latest list of speakers contact: