Matt Riches – Head of Partnerships at Lucozade Ribena Suntory confirmed as a speaker for ISC 2020 edition

The International Sports Convention (ISC) is pleased to announce Matt Riches, as a speaker for the 2020 edition taking place on June 17-18, 2020 at The Tottenham Hotspur Stadium, London.  Matt is Head of Partnerships at Lucozade Ribena Suntory.

Nigel Fletcher, CEO of the International Sports Convention: “We realize ISC is in eight months but we have a real focus in bringing in worldwide leaders and experts across the Sports Business Industry. ISC will have over 100 confirmed speakers come to the end of this year and much has been unveiled on the ISC website. I am delighted to welcome Matt. Brands and Sponsors play a crucial role in the development and commercialization of Sport. The Lucozade Sport brand has invested in partnerships for many years and have been at the cutting edge of many groundbreaking developments and investments into Sport such as women in football. For example, Lucozade Sport has become the official sports drinks and hydration partner of the England women’s team. Matt will be partaking in the high profile panel discussion – Using Brand partnerships and the Power of Sport to affect social change and attract new audiences“.

The Lucozade sports partnership has raised the profile of women’s football especially during the FIFA Women’s World Cup 2019 and inspired a generation of women to get moving as part of the brand’s “Made To Move” campaign. England women players featured on Lucozade Sport bottles and took part in a major marketing campaign including in-store activation and advertising.

For example, England Team captain Steph Houghton said at the time: “Lucozade Sport has huge footballing heritage so it feels like a big moment to know that the Lionesses will be joining that history. Having such an iconic brand supporting women’s football is proof of just how popular the sport has become.”

Lucozade Sport has been the official sports drink and hydration partner for the England men’s team since 2008 and previously supported captains including Steven Gerrard and Harry Kane.

The focus of ISC London 2020 is on the Business of Sport with around 1500 participants, including over 100 speakers with 7 sports business conferences, over the 2 days, plus private roundtables and a range of hospitality and networking platforms. The main days are June 17-18, 2020. This includes comprehensive content and speakers from the Broadcast, Digital, OTT, Brands, Sponsorship, Integrity, Major events, and Technology. There will be 5 main stages each day.

Further information

The International Sports Convention has been hosted in Geneva and Amsterdam for the last 10 years and will move to London for the first time with an exciting sports business concept for the entire global industry. The venue is the Tottenham Hotspur Stadium.

The International Sports Convention is the meeting place for The Global Sports Business Industry and will be the largest global gathering in the first half of 2020.

The 7 Sports Conferences are:

  • OTT in Sports
  • Sports Digital
  • Digital Disruption in Football
  • Sports Sponsorship
  • Brands in Sport
  • Sports Integrity
  • Sports Events

To receive the latest list of speakers and the latest Agenda contact: