Since June 2015, Andreas Heyden has been serving as CEO of the DFL Digital Sports GmbH, responsible for the digital platforms, production and distribution of national and international media content. In July 2019 Heyden took on the additional role of Executive Vice President Digital Innovations at the DFL Deutsche Fußball Liga Group. Prior to this, Heyden held several senior positions within leading organisations – working as Managing Director of maxdome GmbH since 1 July 2013 and also as COO at ProSiebenSat.1 Game GmbH from December 2011 onwards. Heyden was a managing director of startup sevenload where his responsibilities included cooperation with content and distribution partners as well as internationalisation of the portal. Before joining sevenload, Heyden was head of the innovation and production unit at RTL Interactive where he established new internet business models in the games industry and other segments. Heyden began his career at Metronet AG in 1996 where he worked in the Subscriber Marketing Department. In 1997, Heyden became a Key Account Manager for I-D Media (in Hamburg and Singapore). Following his professional work in Singapore in 1999, he began working with Microsoft GmbH as part of the Product Marketing team for MSN.de.