Anna leads media partnerships for Meta across Northern Europe. She helps sports and entertainment publishers leverage Facebook and Instagram to drive commercial objectives for their FTA, PayTV, digital-born or linear broadcasting businesses. Prior to her role at Facebook, Anna was managing global content strategy and rights acquisition for beIN Sports. Away from the office, she’s passionate about driving gender equality, having founded a social-first production company championing women in sports and an NGO promoting gender equity in the industry. She also sits on the board of Rugby League Commercial as a Non-Executive Director.