Anna Hoenika

Anna Hoenika is a leading expert in digital transformation and innovation within the sports
industry. Currently serving as a Digital Specialist at Eintracht Frankfurt, she leverages her
expertise to implement forward-thinking digital strategies that enhance fan engagement and
organizational efficiency. Previously, Anna worked as a Digital Consultant at Nielsen Sports,
where she focused on data-driven approaches to optimize sports marketing, and was
working on the Digital Transformation & Innovation at Borussia Mönchengladbach, where
she successfully implemented numerous digital initiatives. Anna’s ability to translate
requirements technically while keeping the needs of the fans in mind make her a sought-after
voice on the future of sports.