Britt has worked in Sports Marketing for 15 years. She started her career with Major League Baseball clubs the Houston Astros and the Chicago Cubs. She subsequently gained an MBA from Northwestern University and has spent the past decade working on the FMCG side of sports marketing. While at Mars, Britt worked on NFL and NASCAR programmes for Skittles in the US, driving earned media, social conversation and sales conversion.
Britt has spent the last 8 years at PepsiCo working on Gatorade, Pepsi and Lay’s. With Gatorade, she led global sports marketing partnerships with the NBA, Manchester City, Barcelona and Messi, driving scale behind the partnerships and leading end-to-end global marketing campaigns. With Pepsi in the UK, Britt led passion-point workstreams including food, football and music.
Most recently, Britt has been on PepsiCo’s Global Sports and Partnerships team, leading the UEFA partnership commercial agenda. She is also leading the Women’s Football agenda including the UEFA Women’s Champions League and the W EURO partnerships.