David Guinan

David Guinan is Chief Digital Officer at The Cowboy Channel (https://www.cowboychannelplus.com/).  Cowboy Channel + is the premier digital platform and official network of ProRodeo, offering the first 24-hour streaming service dedicated entirely to Western sports and lifestyle. Headquartered in the historic Fort Worth Stockyards, it delivers comprehensive content focused on ProRodeo, bull riding, roping, reining, barrel racing, and other Western sports, along with Western fashion and music. As the digital extension of The Cowboy Channel, Cowboy Channel + provides access to over 950 live ProRodeo performances annually, including the National Finals Rodeo, and boasts the largest on-demand archive of rodeo content. The platform is available across various CTV apps, including DIRECTV NOW, Roku, iOS, Android, Firestick, and Samsung, as well as through a custom mobile app. Subscribers can enjoy exclusive content such as behind-the-scenes footage, athlete interviews, and original programming, with extensive live coverage of major Western events showcasing the world’s top cowboys and cowgirls. The network reaches 42 million homes through cable and satellite systems like Altice, Charter Spectrum, DISH, DIRECTV®, AT&T U-Verse, Cox, Comcast, Mediacom, and Verizon FIOS TV.

 David is a digital executive with over 25 years of experience in digital and emerging media, specializing in streaming product development and emerging technologies. He created and currently leads Cowboy Channel +, an SVOD streaming service that has grown from zero to over 120,000 subscribers in less than four years. The platform streams over 950 live rodeos and 5 million hours of content annually, consistently ranking among iTunes’ top 5 highest-grossing sports apps, especially during the Wrangler National Finals Rodeo.

 David’s career began in New York as the Director of Programming at Word.com, where he launched the first online video advertisement. He later joined MTV Networks helping MTV.com become the top site for the 18-24 demographic and developing the online identities of iconic shows like Beavis & Butthead and Celebrity Deathmatch. He also currently leads teams creating XR and streaming products for notable clients, including the CDC, UNMC, and Standard Nutrition. In addition to his digital work, he has produced films, commercial work, and branded content for clients like the English Premier League, Chelsea FC, and Paul McCartney.