Elena Novokreshchenova

Elena is DAZN’s Global CEO of Freemium, leading the rollout of a global free tier. Freemium is a fundamental new part of DAZN’s offering and a key driver of business growth, which opens new avenues for rights holders and users, enriching their experiences and broadening engagement opportunities. Elena brings over 20 years of experience delivering growth for tech start-ups, scale-ups, and PLCs. She has previously held leadership roles at FTSE 100 gambling operator Entain, international payments company Remitly, and travel technology business Expedia Group. Elena is currently an independent Non-Executive Director at Virgin Money.