Erica Kerner is the Managing Director, Global Head of Brand Partnerships, Sponsorship & Events for Standard Chartered Bank where she overseas all of the institution’s global partnerships including Liverpool Football Club. Prior to this, she was the Chief Marketing & Communications Officer of SailGP, the world’s most exciting race on water. It is one of the world’s fastest growing sports, and most exciting, sports media properties.
She was previously SVP, Head of Marketing Strategy & Partnerships at Group ONE (ONE Championship and ONE Esports) – Asia’s largest Sports Media Property. Prior to that she was Vice President of Marketing and Communications for Tiffany & Co. Asia Pacific. In this role, she was responsible for all aspects of Tiffany’s luxury and UHNWI marketing, event and communications planning, strategy and implementation across all retail channels and all Asia Pacific countries. She held a similar position at Ralph Lauren prior to joining Tiffany cementing her as a leading luxury and lifestyle retail and events marketer.
She worked for Adidas as director of the Beijing 2008 Olympic Games, where she was responsible for all of the company’s marketing, sponsorship, licensing and business development activities. She and her team won China’s first-ever Cannes Gold Lion for the adidas Olympics campaign. Erica held the same role for adidas at the London 2012 Olympic Games. Before joining Adidas, she was Director of Marketing and Communications for Special Olympics China, helping to develop the program from 50,000 to 500,000 participants. In addition, as an account director at J. Walter Thompson Shanghai, she was responsible for creative advertising development, product development and retail marketing for DeBeers and PepsiCo.
Erica’s career in marketing started when she worked at Nike in various roles to grow the business internationally including director of international marketing for Nike Retail opening Niketown London and Berlin. She was also a key regional player as Asia Pacific retail marketing director and was also Nike China’s first marketing director.
Erica graduated cum laude from Tufts University with a degree in international relations. She is the former Chairman of The Marketing Society Asia Pacific, current Board Member of the Singapore chapter and a Fellow of The Marketing Society globally. She has also been a member of the Committee for Media, Entertainment and Sport at the World Economic Forum (WEF) and an Ambassador for the Global Sports Innovation Center Powered by Microsoft (GSIC).
