Frank Leenders

Director General, Media and Marketing Services SA
FIBA

Frank Leenders (born in The Netherlands, 1968) has more than 25 years of experience in international sports marketing at the highest level.

He started his professional career with ISL Marketing during the FIFA World Cup 1990 and subsequently joined start-up company TEAM Marketing in 1992, where he was part of the launch and development of the UEFA Champions League – an international benchmark project – since its very first season (1992-93).

He moved to Rome to join pay Television Sky Italia in 2001, where he was Director of Sports Rights Acquisitions, responsible for all sports related broadcast rights.

In 2002 he returned to TEAM, where he became Managing Director and was appointed to the Board of Directors in 2005. Following his departure at the end of 2010, he co-founded the independent sports marketing firm Value-Experience.

In 2012, he supported the design and development of a dedicated media and marketing unit for FIBA, the international Basketball Federation in Geneva, Switzerland and is the Director General of this entity: FIBA Media and Marketing Services SA.

Frank also supports several start-up companies at the intersection of sports, media and marketing at strategic board level.

Frank holds a degree in Economics from the University of St. Gallen (CH) and has an MBA from SDA Bocconi in Milano (I).