Gráinne Wafer is the Global Director for Beer, Baileys and Smirnoff at Diageo and responsible for some of its most iconic brands including Guinness, brewed in more than 50 countries and enjoyed by millions of consumers in 150 countries.
Gráinne is also joint lead of Diageo’s progressive marketing programme globally and has been a vocal advocate for inclusivity and diversity across the advertising and marketing industries. She is the Diageo representative for the UNstereotype Alliance, Creative Equals and WFA D&I Taskforce amongst key industry partnerships.
Gráinne has spent over twenty years with Diageo working on a wide variety of brands, with local, European & global roles spanning communications, brand marketing, innovation and commercialisation. Most recently Grainne was Global Brand Director on Baileys and Roe & Co, delivering a complete brand transformation on Baileys globally, and overseeing the development and opening of the new Roe & Co distillery and visitor centre as well as market expansion to the US and Australia