Hampus Lofkvist is a sports marketing professional with 13 years’ experience in the industry. Hampus joined Sportradar in 2018 as Director Global Sponsorship Sales. In his role he is leading the development of the company’s global brand partnership business ensuring the growth of the newly created ad:s division.
Previously Hampus spent two years at MP & Silva as Director of Sponsorship, Europe. Hampus started off his career in sports marketing at UEFA in Switzerland where he spent 9 years in the Marketing division across different roles. As Sponsorship & Licensing Manager Hampus was responsible for managing these commercial programmes for UEFA’s top competitions incl. UEFA Europa League and UEFA Champions League. Hampus holds a Bachelor’s degree from the University of Pennsylvania in Philadelphia, USA.
He’s based in London and is a keen football and tennis player.