With a wealth of experience in both business development and strategy consulting, Itai is a seasoned professional who currently heads the business development team for WSC Sports in EMEA & China. He is responsible for creating, executing and managing the company’s business strategy in the region, collaborating closely with some of the most renowned sports and media organizations, including major leagues, broadcasters and OTT operators. Itai’s focus is on maximizing media rights, creating new revenue streams, enhancing brand strength and improving fan experiences through the support of digital transformation and strategy.Itai’s expertise in strategy consulting extends to planning, executing and implementing major digital transformation and innovation projects. He has an impressive track record of delivering strategic solutions for leading companies and governmental agencies across a diverse range of industries, including high-tech, finance, retail, real estate, healthcare, e-commerce and more, while working at the largest consulting firm in Israel.