James Salmon

James Salmon’s a lifelong football fan, amateur player and coach with a passion for inspiring the love of sport. Professionally, James has held numerous roles furthering his love of football and commitment to growing the game, including positions at The FA, BT Sport (Now TNT Sports) and his current role as Senior Director Marketing, EA SPORTS FC. James and his team lead EA SPORTS football rights activation, platform partnerships and in-market brand execution with a long-term focus on developing the future of football fandom and growing accessibility to the sport