Jonathan is Co-Founder and CEO of ethical data science company, Signify Group, a role that draws upon 25+ years of experience at the intersection of digital strategy, online messaging and politics.
Signify have developed a suite of innovative AI-driven services built on open-source social media data helping clients better understand what really matters to their audiences – a service tailor-made for fan engagement across sport.
Leading Signify’s “Threat Matrix” initiative, Jonathan has worked directly with players, athletes, clubs and unions to tackle the issue of discriminatory and threatening online abuse. Threat Matrix is a unique tech-based proactive solution that gets to the source of the problem. Having run some of the largest machine-learning-based studies to expose the true picture of the problem across sport, Signify have developed a client portfolio that includes Premier League clubs and Global Sports Governing bodies across the UK, Europe and the US. With a focus on illuminating specialist tactics and unmasking anonymous abusive accounts at scale, Threat Matrix has been designed to protect players, athletes, clubs, leagues and brands.
