Jonny is a Managing Director at Two Circles, with a primary focus on helping brands grow their audiences and revenues through the power of sport and entertainment. On top of his rightsholder experience, he has partnered with brands across a multitude of categories including sportswear manufacturers, telecoms companies, gaming brands and financial institutions amongst others.
Two Circles supports brands across the partnership lifecycle, including portfolio strategies and valuations, rights acquisition, end-to-end activation management and partnership evaluation too. This is through a combination of services and technology, empowered further by the recent acquisition of the Kore Intelligence Platform. What underpins both their strategies and creative output is “knowing fans best”, and the intelligence they can bring through Two Circles’ unique position of processing over a billion fan data records every year.
Prior to Two Circles, Jonny was a management consultant at Accenture, and he still has fond memories of his time as a PE teacher before that!
