Keith Bruce

A tenured veteran of the sports business industry, Bruce has over 25 years of global sports marketing and event management experience, working with major sports properties and international brands from around the globe.

As President of QuintEvents International, an industry-leading sports and event ticketing / hospitality company, Bruce oversees the portfolio of international sports properties that QEI represents in the UK, Europe and Asia Pacific.

Bruce also serves as President of F1 Experiences, a business venture formed between QuintEvents and Formula One Management in 2017. F1 Experiences is the official sports travel/event/experience enterprise that endeavors to bring clients and fans closer to Formula 1 than ever before, with unrivaled access and live event experiences at F1 races around the world.

Prior to his current role, Bruce held the position of CEO & President of the Super Bowl 50 Host Committee in San Francisco, as well as President of SportsMark Management Group, a global sports hospitality services firm.

Bruce is based in London, England.