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Keith Bruce

A tenured veteran of the sports business industry, Bruce has over 28 years of global sports marketing and event management experience, working with major sports properties and international brands from around the globe. 

As President of QuintEvents International, an industry-leading sports and event ticketing / hospitality / experiential company, Bruce oversees the portfolio of international sports properties that Quint represents in the UK, Europe and Asia Pacific, including Formula 1, MotoGP, The Open Championship, The President’s Cup and The Australian Open. Bruce opened the international division for QuintEvents in 2018, and now oversees offices in London, Bristol, Monaco and Dubai.

Bruce also serves as President of F1 Experiences, a business venture formed between QuintEvents and Formula One Management in 2017. F1 Experiences is the official sports travel/event/experience enterprise that endeavors to bring clients and fans closer to Formula 1 than ever before, with unrivaled access and live event experiences all F1 races around the world.

Prior to his current role, Bruce held the position of CEO & President of the Super Bowl 50 Host Committee in San Francisco (2013-2016). Bruce also served as President of SportsMark Management Group, a California-based global sports event hospitality services firm from 2005-2013. He also has served as an advisory for several sports technology companies.