Matt Roberts

Matt Roberts is a media, data and business intelligence leader with a career spanning over 20 years in media research and strategic insight. He graduated from Bath University and joined the market research world in 2022 with Millward Brown before working in senior roles at national press (The Sun/Daily Mirror), and in TV where he headed up insight teams at Eurosport, BT Sport and Sky Sports. In 2017, Matt moved into motorsports, serving as Global Research Director at Formula One, where he led research initiatives to drive audience engagement and growth. Currently, as VP of Business Intelligence at Formula E, Matt leads a team overseeing research, data analytics, and CRM across the business, utilizing his extensive experience to shape Formula E’s data-driven strategies and audience insights.