Mel has worked in the sport brand and partnerships business for over 13 years. Cutting her teeth at M&C Saatchi Sport & Entertainment, Mel worked on globally renowned clients such as Reebok, Barclays and Kia. She has since gone on to work for rights holders and brands, including the FA and DAZN. Most recently Mel has joined O2 to lead its England Rugby partnership and its campaign for the 2025 Women’s Rugby World Cup.