Nadia Kokni joined Hugo Boss as SVP Global Marketing and Brand Communications in January 2023 and is responsible for the definition and implementation of brand strategies and marketing initiatives for both BOSS and HUGO at a global level. With her extensive experience in the fashion and retail industry at senior levels, her strategic thinking as well as her wide range of expertise in culture marketing, Nadia has been instrumental in catalyzing change and executing excellence within matrix organizations. Her career holds a track record of delivering results for esteemed brands which include Tommy Hilfiger, Levi’s, Adidas and JD Sports Fashion.