Since graduating from the prestigious FIFA Master Course in 2005, Ophir has been involved in sports at different levels and roles. Since 2009, he has been acting as UEFA Venue Director and previously launched a sports tech accelerator to bring innovation to the sports space with Microsoft ScaleUp, Deloitte Sports and HYPE Sports Innovation. At LiveU, Ophir’s role is to lead the sports strategy in EMEA and APAC, working hand-in-hand with sports organizations, production companies, broadcasters and media companies