Ralph Straus, Commercial Director of the FEI (Fédération Equestre Internationale), the world governing body for horse sport, is overseeing all commercial activities for the organization, including partnerships, marketing, digital and broadcast. Straus, previously Vice President of Marketing and Communications for EXPO 2020 Dubai, was also Head of Strategy and Brand Management at FIFA, in charge of planning and executing the 2010 and 2014 FIFA World Cup marketing campaigns, spearheading global licensing, eSports and brand development.
