Simon Rowe

Simon Rowe is Vice President of Sports Marketing at Pentland Brands, the renowned owner of world-class sports, outdoor, and lifestyle brands, including Speedo, Berghaus, ellesse, Canterbury of New Zealand, Mitre, and Endura.


With an impressive background in the sports industry, he previously held the position of Head of Global Sports Marketing for Speedo, Canterbury of New Zealand, and Mitre brands. In this role, he successfully established and maximized strategic partnerships for the brands, most notably with prestigious entities such as the British & Irish Lions, the FA Cup, and British Swimming.


He began his career as a sports agent in the French rugby industry, where he skilfully managed the careers of several elite rugby stars, including the renowned All Black player Chris Masoe. He later joined the Welsh Rugby Union, serving as the Group Sponsorship Manager. During his tenure, he played a pivotal role in overseeing new partnerships and activations during a period of success for Welsh Rugby, both on and off the field. His notable achievements include spearheading a groundbreaking commercial deal that resulted in the renaming of the iconic Millennium Stadium to the Principality Stadium.