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Stefan Gunnarsson

The commercial and marketing director of the Icelandic Football Association.  Recent milestones include a new Puma kit deal and a restructure of the brand portfolio of the association, including launching a special new crest for the team.  He has over 15 years of experience in brand management, marketing, strategy and negotiation.  Prior to joining the association, he ran a marketing agency in Iceland working with some of the world´s leading brands.  He has an MSc in Int. Marketing from the University of Strathclyde, and an MBA in Football Industries from the University of Liverpool.