The commercial and marketing director of the Icelandic Football Association. Recent milestones include a new Puma kit deal and a restructure of the brand portfolio of the association, including launching a special new crest for the team. He has over 15 years of experience in brand management, marketing, strategy and negotiation. Prior to joining the association, he ran a marketing agency in Iceland working with some of the world´s leading brands. He has an MSc in Int. Marketing from the University of Strathclyde, and an MBA in Football Industries from the University of Liverpool.