Theresa Seegerer

Theresa has a proven track record in partnership sales and business development within the sports industry across multiple markets. Currently working as the Team Lead Partnership Sales at FC Bayern München, Theresa leads the sales team responsible for increasing sponsorship sales through the acquisition of new partners and by marketing new products and rights.

Prior to her role at FC Bayern München, Theresa held positions at Manchester City and Tottenham Hotspur where she demonstrated her expertise in partnership sales, business development across various disciplines including media & digital rights, commercial projects, and international tours & friendlies.

With a strong foundation in partnership sales and a passion for leveraging sports as a platform for positive change, Theresa was also involved as an Advisory Board Member at Football for Peace, a global movement fostering peace through sports