Thomas is an experienced and passionate sports marketeer specialized in bringing top tier partnerships to life with strong business impact. His experience ranges from leading cross-functional teams to global campaign development and from various contract negotiations to brand activations.
He has been working with Heineken since 2016, in commercial/marketing roles with most of his experience being in sponsorship. The sponsorships he has been involved in:
Formula 1, Formula E, Red Bull Racing, UEFA Champions League, UEFA Europa League, UEFA Conference League, EURO2020, UEFA Women’s Champions League, Women’s EURO, Heineken Champions Cup and Rugby World Cup. Also he has been working across many talent deals and activations, such as Thierry Henry, Virgil van Dijk, Jill Scott and Max Verstappen.