Tom is currently Group Head of Sponsorship at Aviva, where he has developed the new venue-led group sponsorship strategy for the UK, starting with Manchester’s new landmark new arts, culture and music venue – Aviva Studios. He joined Aviva in 2022 from Toyota, where he oversaw three Olympic and Paralympic Games as UK Sponsorship Lead. Prior to this, Tom worked at Sports Marketing Agency Synergy as consultancy lead for clients such as Martini, BMW and RBS.