Yvonne became Women in Football CEO in January 2022. Equality is a huge passion for Yvonne, from grassroots participation to the boardroom, and with over 20 years in the sports industry, she has experience across the board, in sport, health and business.
She began her career with Manchester-based charity GreaterSport, where she later became CEO and led the charity to unprecedented success, helping to put Greater Manchester firmly on the map as innovators, driving impact and changing lives through sport and physical activity. During her tenure she was awarded The Charity Times Awards – Rising CEO star, the Northwest Institute of Directors, Director of the Year for Public and Third Sector and was added to the Northern Power Women’s top 50 Power List, alongside the charity securing multiple awards.
In 2018 Yvonne became Managing Director for Project 92, overseeing the sport and education portfolio for the Class of 92, which included a game-changing higher education institution in Greater Manchester, UA92.
In late 2020 Yvonne established StryveUK, a sports consultancy which has worked with professional sports franchises, clubs, national governing bodies and charities as well as supporting individuals through executive coaching and mentoring. In addition to this, Yvonne is actively involved with several organisations in a Non-Executive Director capacity, and is Chair of Trustees for Foundation 92.