The Business of Sport – Cedric Vanden Bogaerde, Executive Director of AISTS, the International Academy of Sport Science and Technology

Cedric VdB has been the Executive Director of AISTS, the International Academy of Sport Science and Technology, based in Lausanne, Switzerland since October 2023. Prior to that, Cedric was the head of Strategy and Education at AISTS, overseeing the development of world-leading sports and education programmes, including the Master (MAS) in Sport Administration and Technology, from which he graduated in 2009.

An electronics and telecommunications engineer by training, Cedric has spent over a decade working for the International Olympic Committee (IOC) on several strategic initiatives such as:

– Olympic Agenda 2020 and 2020+5 – the strategic roadmaps for the Olympic movement.

– The New Norm – the in depth review of the delivery model of the Olympic Games implemented for the first time in Paris in 2024

– the IOC’ strategic brand management programme.

Cedric has also headed the press and media operations for Athletissima, the Lausanne Diamond League meeting. A former 400m runner, he is now active in endurance sports including triathlon and Ironman and is also a keen surfer.