Stefan Gunnarsson is head of marketing and commercial at the Icelandic Football Association.
In this edition of the Football Industry podcast Stefan explains:
- The marketing and commercial structure at the Icelandic FA
- Some of the key initiatives with sponsorship partners – Opportunities for commercial growth, the development of esports
- How the fans and supporters are the DNA of the national team and current national identity
- How fan engagement matters and what digital and brand activation has been successful