The Business Of Sport Podcast – Insights From The Football Industry – Stefan Gunnarsson

Stefan Gunnarsson is head of marketing and commercial at the Icelandic Football Association.

In this edition of the Football Industry podcast Stefan explains:

  • The marketing and commercial structure at the Icelandic FA
  • Some of the key initiatives with sponsorship partners – Opportunities for commercial growth, the development of esports
  • How the fans and supporters are the DNA of the national team and current national identity
  • How fan engagement matters and what digital and brand activation has been successful

Stay tuned.