The Business Of Sport Podcast – Insights From The Sport Industry – Misha Sher

This is the Business of Sport Podcast with the International Sports Convention. Our Show on careers in sport giving you insight, expertise and guidance.

Our guest is Misha Sher. Misha is WorldWide Vice President at MediaCom.

In this edition we cover:

  • How a mindset of being curious is Misha’s mantra and what this really means in the world of sport and business
  • An in depth Case study on Pele, developing brand and commercial assets for the worlds greatest ever footballer and forging partnerships with the likes of Proctor and Gamble, Hublot, Gillete and Coca-Cola.
  • Sport sponsorship and brand activation.
  • Why Winston Churchill and Michael Jordan are the two people Misha would have dinner with.