Lisa Nandy gets football

Mark Loosemore started by talking about the legislation currently moving through Parliament for the Independent Regulator for English Football. He queried the level of expertise amongst the politicians scrutinising the legislation, while expecting the legislation to pass “pretty smoothly”. Niall Couper said he had watched the three and half hours debate in the House of […]

Powered by fans

Simon Luff said that Ear to the Ground uses a network of 11,000 fans, collaborating with them to create content and experiences. They do this by getting feedback on experiences, working together on new projects, and testing concepts. “All the decisions we make are powered by fans,” he said. Luff said that Ear to the […]

Prioritise the fan experience

Holly Tyler explored the topic of how to achieve loyalty and increase fan engagement. “We need to be prioritising the fan experience,” she said. “And maybe loyalty features are not what drive the most loyalty.” “It is the quality of the fan experience that is going to bring the fans in and that is what […]

One club at a time

Mario Malavé kicked off the discussion by stating Mercury/13’s aim: “We are trying to build the leading multi-club ownership in women’s football. They are in the early stages of their plan. “One club at a time,” said Malavé. The first club is Como Women, acquired in March, one of two independent teams competing in Serie […]

Is it women’s football, or football played by women?

Lola Ogunbote outlined her unconventional route into football after a career in merchant banking. A chance meeting with former Arsenal and England footballer Rachel Yankey led to her quitting her job and embarking on a globe trotting career in football. Edward Gallagher’s career has also involved a lot of travel, and when Scottish women’s football […]

UEFA uses anti-doping intelligence in the battle against cheating.

Thomas Rossier started by outlining the scope of UEFA’s responsibilities with 55 national associations who are members. Rossier said that UEFA’s mission is “to protect, promote and develop football.” The World Anti-Doping Agency sets the rules and monitors compliance, but UEFA is responsible and liable for their anti-doping programme. In 2022, 33,601 samples were collected […]

ISC Manchester Summit 2024

Three themes dominate the day ahead: women’s football, fan engagement and football integrity, with stimulating and insightful discussion guaranteed from an outstanding line-up of speakers and panelists who will help to shape the future of the sport. The pioneering executives from Mercury/13 will explain their plans for multi-club ownership in the women’s game. Leading figures […]