Holly Tyler explored the topic of how to achieve loyalty and increase fan engagement.
“We need to be prioritising the fan experience,” she said. “And maybe loyalty features are not what drive the most loyalty.”
“It is the quality of the fan experience that is going to bring the fans in and that is what is going to lead to the most loyalty to your product. Then you can monetise”
Fans are fans 24/7; before, during and after the game. So Monterosa have a range of interactive elements designed to engage fans throughout their journey.
Gamification helps to foster a sense of competition and community, with features like live leader boards. “How do we bring in younger, more diverse audiences? This is definitely one route into that.”
Tyler said that in one instance, a club that partnered with Monterosa has seen a 10 times increase in monthly active users, since adopting the platform
