Fan Engagement – an international perspective: think global, act local.
The final session of ISC 2025 gathered leaders from some of the biggest sports properties anywhere to explore how a local focus can produce globally significant results. The Tottenham Hotspur Stadium is a familiar setting for the NFL, which has played regular season games here since 2019. Its International Series will make stops […]
Private Equity and Global Investment in Sport.
At a point of flux for the sports industry, the movement of capital is becoming more influential than ever before. Sports businesses must be more attuned to the needs and incentives of their financial partners, learning how different investor types operate and what they might find attractive about sport. That was the core […]
Strategies and Engagement in Growing Sustained Loyalty in Football Worldwide – Local, National, and International
“Sport, like all politics, is eminently local,” said LaLiga’s Keegan Pierce at the start of this day two ISC 2025 session on the main stage. But the opportunities of sport are global – and exploring those possibilities while maintaining domestic priorities is a central strategic tension for many sports bodies. LaLiga is […]
Why Mainstream Media Keeps Getting YouTube Wrong
YouTube has become perhaps the dominant entertainment media platform, with an increasingly significant share of user numbers and watch time around the world. It is the source of a near infinite array of content, launching its own stars and creating its own programming styles. But while sports brands and rights holders have made […]
Paris Saint-Germain x Snipes: How to Create Global Impact with a Community-First Partnership
French football champions Paris Saint-Germain are on the crest of a wave – away and clear at the top of Ligue 1 and eagerly anticipating a UEFA Champions League quarter-final against Aston Villa. Performances on the field have electrified the mood around the club but, as ISC 2025 delegates learned in the final […]
Brand Partnerships in Women’s Sport
2025 will be a massive year for women’s sport. UEFA Women’s Euro 2025, the Women’s Rugby World Cup and the Women’s Cricket World Cup share space in the calendar with fast-growing elite club and franchise competitions. And while, as this day one panel told the ISC 2025 audience, it is important to […]
Monetising Content Platforms.
As broadcast rights models are challenged by changing viewer behaviours and commercial priorities, sports organisations now need agile media strategies that meet the digital moment. That was the key takeaway from this day one ISC 2025 session in the NFL Locker Room at Tottenham Hotspur Stadium, where panellists reflected on the need for […]
Sports Partnerships and Brand Purpose
Authenticity and credibility are at the heart of effective messaging in sports sponsorship. And as the ISC 2025 learned on this day one session on the main stage at the Tottenham Hotspur Stadium, that is especially true where brands are trying to communicate their brand purpose and support social change. “Gone are […]
Sport as a Platform: Impactful Partnerships, Brand Growth & Engaging the Next Generation.
The opening session in the The Residency on day one of ISC 2025 featured a telco business headquartered in France, a major personal care and hygiene brand headquartered in the UK, and a videogames publisher based in Canada – all sharing a belief in the potential of sports partnerships to drive brand growth and […]
Final Programme and Agenda and Delegate Details
Final Programme and Agenda HERE Delegate Fact Sheet HERE Click HERE for map. The entrance for the event days is on Worcester Avenue. Gates 14 and 15.
