Using Sports Partnerships to Drive Growth
Sam Feasey, Global Sports Marketing Manager – Diageo Emily Heath, Global Brand Director, Rexona/Sure – Unilever Paul Hiskens, Head of Assets, Sponsorships and Partnerships – Coca-Cola European Partners Álvaro García Sampere, Europe Sponsorships & Partnerships Manager – TCL Sports sponsorship brings the interests of teams and leagues together with those of brands – in what […]
Igniting passion through creative sports fan engagement strategies
Marina Purkiss, Senior Manager – Sport & Brand Partnerships UK And Adobe Women’s FA Cup Partnership Lead – Adobe Marek Borowik, Director of Fan Engagement and Event Experience – SailGP Jon Hewson, VP of Sales, EMEA – Genius Sports Between its high emotional peaks and deep lifelong relationships, sport can help brands form enduring bonds […]
Brand Purpose, now and the future – New strategies, campaigns and partnerships in Sports Sponsorship
Emily Heath, Global Brand Director, Rexona/Sure – Unilever John Roger, Head of Global Partnerships – Chelsea Football Club Mel Brown, Director – Two Circles Sam Shave, Managing Partner – Think Beyond Brand purpose has been a core talking point in the sports sponsorship sector for over a decade. Yet using it as a principle to […]
From Kick-off to Final Whistle: UEFA Women’s EURO 2025™ Recap
Guillaume Sabran, Head of Sponsorship and Licensing – UEFA UEFA Women’s EURO 2025™ was arguably the event of the European sporting summer – another milestone in the growth of women’s football, but also a moment where the game began to refine its own commercial strategy and identity. For UEFA, as Head of Sponsorship and Licensing […]
Uncover the secrets of Fan Attraction – A brand perspective. The Fan Index table of 2025
Owen Laverty, Chief Innovation Officer – Ear To The Ground Simon Luff, Managing Partner – Head of Strategy – Ear To The Ground For brands in sport, cultural relevance is becoming a more nuanced concept with each passing year. And in the sixth edition of its Fan Index – an annual ranking of how culturally […]
Kellogg’s football camps launch in the UK and the strategic rationale behind the launch
Helen Potter, Cereal Brands Marketing Lead – UKI – Kellogg Company Kellogg’s cereal brands are part of the morning routines of millions of families across the UK. When it looked at the value it could unlock from sports sponsorship, it thought first of how it could improve the lives of those families. The answer, for […]
Unilever Sports Partnerships
Chris Barron, General Manager Personal Care UK&I / SVP Deodorants Europe – Unilever For Unilever, sports sponsorship has been the perfect route into the popular conversation in 2025. Its research has found that 63% of consumers are more likely to buy from a brand that aligns itself to something they are passionate about, while 74% […]
Her Business of Sport – Lindsey Eckhouse, Chief Revenue Officer, Mercury/13
Lindsey Eckhouse is the Chief Revenue Officer at Mercury 13, a multi-club ownership group focussed on acquiring controlling stakes in professional women’s teams in Europe and Latin America. Lindsey has previous experience in sport with the NFL and Maclaren Racing. Why Mercury 13?🚀: “Back in the 1960’s there was a group of women who were […]
Her Business of Sport – Sally Sheppard, ,Head of Consumer Engagement at Rugby Football Union
With the Women’s Rugby World Cup 2025 in full swing, the RFU’s Head of Consumer Engagement, Sally Sheppard, joined our Her Business of Sport podcast to assess the success of the tournament so far and to reveal an insight into England Rugby’s plans to harness new supporters in the future. Sally on Impact 25 “We […]
🎓 A New Term for Sport: Secure Your Place at the Forefront of the 2025–2026 ISC Season
As the school gates open and routines return, why not start your own new term of learning, networking, and inspiration? With three flexible season ticket packages, you can lock in your seat at the events where the future of sport is being written—hosted at world-class venues like Tottenham Hotspur Stadium, Unilever House, and The National […]