Emotional Investment: The overlooked ROI
To close out the ISC Fan Engagement Summit 2025, the audience was reminded of what lies at the core of sport: emotion. The case was made in an interview with Jon Hewson, VP of Sales for EMEA at Genius Sports. While that company specialises in the comprehensive and forensic application of data for commercial growth, […]
From Real-Time Data to Real Time Delight: Instant Innovation in the Colts’ Fan Experience
Dave Landa, Chief Operation Officer – LAVA.ai Charlie Shin, VP, Analytics & Digital Innovation – Indianapolis Colts To start the afternoon session at the ISC Fan Engagement Summit, delegates were treated to a case study showcasing best practice in US sport. Charlie Shin, the VP of Analytics and Digital Innovation at the Indiana Colts, explained […]
The Business of Sport – Michael Payne, Chairman CEO at Payne Sports Media Strategies
Michael Payne has been at the forefront of Sports Marketing for over 40 years, most of that time spent leading and advising on deals around the Olympic Games. Payne has brokered over 25 billion dollars worth of deals and sold his first sponsorship package at the age of just sixteen! He worked alongside all of […]
“The Interview” – When Social Meets Screen: The GFN Playbook for Next-Gen Broadcasting
For fans, the centre of gravity in sports media has shifted. That was the core of a keynote interview at the ISC Fan Engagement Summit with Global Fan Network CEO Brett Best – an influencer and content business that grew from supporter-founded channels like the Arsenal-focused AFTV. Over the past decade, GFN has been at […]
Redefining Fan Engagement in the Age of Artificial Intelligence
Blair Richardson, Director, Business Development – Sportz Interactive Joey Davidson, Head of Digital Products – Women’s Super League Football Fred Baker, Associate Partner – IBM Consulting Artificial intelligence has captured the public imagination, and sparked a lively global debate, as a technology that can think for itself. But as this ISC Fan Engagement Summit […]
Her Fandom, Her Buying Power – How Women fans are shaping sports fandom
The role of women in the sports industry – on the field and in the boardroom – has been a decade-defining theme. But as Wasserman: The Collective SVP of Growth and Strategy Alyson Walker noted at the ISC Fan Engagement Summit, the sector is only now waking up to how female fans and consumers are […]
From Insight to Impact: How the Fan Index & Fan Intelligence® is Reshaping Fan-Culture Strategy
Simon Luff began the ISC Fan Engagement Summit with a statement of intent. “Turning fans into consumers is our mission,” said Ear To The Ground’s Managing Partner and Head of Strategy, “and we do that through creative effectiveness.” In his opening presentation, Luff billed Ear To The Ground as the only UK-based sports advertising agency […]
The Business of Sport – Hugo Inglis, Co-Founder and Managing Director, at High Impact Athletes
Hugo Inglis is a four-time Olympian with New Zealand. For over a decade, he scored goals at the very top of international elite Field Hockey. Nowadays, Hugo is a co-founder of High Impact Athletes (HIA), a global movement empowering athletes to fund the world’s most effective climate and social solutions. Under his leadership, HIA has […]
🚀 Just 2 Weeks to Go: Join Us at the ISC Fan Engagement Summit
We’re just two weeks away from the very first ISC Fan Engagement Summit, happening on 13th November at Hijingo — an immersive, high-energy venue that perfectly captures our theme of creativity and forward-thinking fan engagement. Join leading voices from clubs, leagues, federations, and brands as we explore how the best in the business are […]
Partnership with International Sports Convention and SuperCodeBros
“We are delighted to welcome SuperCodeBros as a partner of the International Sports Convention. Their expertise in developing cutting-edge digital infrastructure for professional sports perfectly aligns with our mission to drive innovation and excellence across the global sports industry” – Nigel Fletcher, CEO, International Sports Convention “We’re proud to join forces with the International Sports […]